Abstract
For a long time, the romantic image of creative activity excluded it from the realm of management science. Since the turn of the millennium, the proliferation of work on the creative industries has confirmed their status as a management subject in their own right. Nevertheless, its specific characteristics give it a singular status, from both an operational and an academic point of view. How do you manage an activity where the value of the product, which will only be revealed when it meets the market, is not intrinsically ? How can we manage uncertainty ? And for the researcher, what lessons can be learned from organizational management methods that accept, alongside the acceptance of uncertainty, the existence of a disconnection between management methods and production quality ? This presentation will address these questions, drawing on twenty-five years of cross-disciplinary research into the management of creative organizations.
