Drug discovery in biotechnology. Communication and culture : two key elements of a biotech company

Communication and culture are two essential elements of a biotech company. Communication takes place first of all within the company, and is a key element in employee motivation. It then takes place with health authorities, prescribing physicians, patients, the media and financial investors. Communication helps establish and maintain a corporate culture that is highly specific to biotech companies. This culture is essential to the growth of the new company.